Keough, Donald R. (Autor Personal)

Keough, Donald R. The ten commandments for business failure, c2008: CIP t.p. (Donald R. Keough)

New York times (online), viewed Feb. 25, 2015 (in obituary published Feb. 24: Donald R. Keough; b. Sept. 4, 1926, Maurice, Iowa; d. Tuesday [Feb. 24, 2015], Atlanta, aged 88; led Coca-Cola through the disastrous introduction of New Coke in 1985 and the return of the original formula just 10 weeks later)