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Simply better : winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan.
Tipo de material:
TextoDetalles de publicación: Boston : Harvard Business School, 2004.Descripción: xiv, 216 p. : il., fotos, gráficas, tablas ; 25 cmISBN: - 0875843980
- 9780875843988
- HF 5415.335 B37.2004
Contenidos:
Differentiation that matters -- How customers really see your brand -- Identifying generic category benefits -- Challenges of innovating to drive the market -- Caution: inside-the-box advertising doesn't work -- Customer-focused mind-set -- How to be simply better.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415.335 B37.2004 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA048030 |
Incluye referencias bibliográficas (p. 197-208) e índice.
Differentiation that matters -- How customers really see your brand -- Identifying generic category benefits -- Challenges of innovating to drive the market -- Caution: inside-the-box advertising doesn't work -- Customer-focused mind-set -- How to be simply better.
