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Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noël Kapferer ; [translated by Philip Gibbs].
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- 0029170451 :
- 658.8/343 20
- HD69.B7 K37 1994
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Includes bibliographical references (p. 309-319) and index.