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Doing research projects in marketing, management and consumer research / Chris Hackley.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- 041526894X
- 0415268958 (pbk.)
- HD 30.4 H28.2003
Contenidos:
Interpretive perspectives and the independent research project -- Choosing the topic -- 'Writing up' the research project -- Gathering qualitative data for interpretation -- Major themes and concepts of interpretive research -- Phenomenology -- Ethnography -- Critical research and critical discourse analysis -- Semiotics in marketing and consumer research -- Other approaches: literary theory and narrative analysis, feminism and gender studies, postmodernism and poststructuralism.
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HD 30.4 H28.2003 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA022216 |
Incluye referencias bibliográficas (p. [196]-205) e índice.
Interpretive perspectives and the independent research project -- Choosing the topic -- 'Writing up' the research project -- Gathering qualitative data for interpretation -- Major themes and concepts of interpretive research -- Phenomenology -- Ethnography -- Critical research and critical discourse analysis -- Semiotics in marketing and consumer research -- Other approaches: literary theory and narrative analysis, feminism and gender studies, postmodernism and poststructuralism.