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Brand Hollywood : selling entertainment in a global media age / Paul Grainge.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- 9780415354042 (hardback : alk. paper)
- 0415354048 (hardback : alk. paper)
- 9780415354059 (pbk. : alk. paper)
- 0415354056 (pbk. : alk. paper)
- PN 1995.9.M29 G73.2008
Contenidos:
The cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space.
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | PN 1995.9.M29 G73.2008 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA023349 | ||
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | PN 1995.9.M29 G73.2008 (Navegar estantería(Abre debajo)) | ej. 2 | Disponible | UIA080042 | ||
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | PN 1995.9.M29 G73.2008 (Navegar estantería(Abre debajo)) | ej. 3 | Disponible | UIA080043 |
Incluye referencias bibliográfica (p. [191]-203) e índice.
The cultural economy of branding -- Media branding and the entertainment complex -- Studio logos and the aesthetics of memory and hype -- Dolby and the unheard history of technical trademarks -- Licensing the library: of archives and animation -- The sustained event: branding fantasies and the corporate blockbuster -- 'The world is our audience': branding entertainment space.