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Asking questions : the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Seymour Sudman, Brian Wansink.
Tipo de material:
TextoDetalles de publicación: San Francisco : Jossey-Bass, 2004.Edición: 1st ed. revDescripción: xvi, 426 p. ; 23 cmISBN: - 9780787970888
- H 62 B63.2004
Contenidos:
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | H 62 B63.2004 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA055938 |
Incluye referencias bibliográficas e índice.
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.
