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Contemporary strategy analysis / Robert M. Grant.

Por: Tipo de material: TextoTextoDetalles de publicación: Hoboken, NJ : John Wiley & Sons, 2010, 2010.Edición: 7th ed., reprintedDescripción: xv, 499 p. : il. ; 25 cmISBN:
  • 9780470747100
  • 0470747102
Tema(s): Clasificación LoC:
  • HD 30.28 G72.2010
Contenidos:
The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.
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Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General HD 30.28 G72.2010 (Navegar estantería(Abre debajo)) ej. 1 Disponible UIA086485
Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General HD 30.28 G72.2010 (Navegar estantería(Abre debajo)) ej. 2 Disponible UIA086486
Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General HD 30.28 G72.2010 (Navegar estantería(Abre debajo)) ej. 3 Disponible UIA086487

The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management.