Google and the culture of search / Ken Hillis, Michael Petit, Kylie Jarrett.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- sin medio
- volumen
- 9780415883009 (hardback)
- 9780415883016 (paperback)
- Web search engines -- Social aspects
- Buscadores en sitios Web -- Aspectos sociales
- Internet searching -- Social aspects
- Busquedas en Internet - -- Aspectos sociales
- Usuarios de Internet -- Psychology
- Usuarios de Internet -- Psicología
- Information technology -- Social aspects
- Tecnología de la información -- Aspectos sociales
- ZA 4234.G64 H56.2013
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
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Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | ZA 4234.G64 H56.2013 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA100998 |
Navegando Biblioteca Francisco Xavier Clavigero estanterías, Ubicación en estantería: Acervo, Colección: Acervo General Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
ZA 4230 G73.2008 Search engine optimization : an hour a day / | ZA 4230 H63.2007 The extreme searcher's Internet handbook : a guide for the serious searcher / | ZA 4230 L4318.2009 SEO : Optimización del posicionamiento en buscadores / | ZA 4234.G64 H56.2013 Google and the culture of search / | ZA 4234.G64 M55.2004 Google / | ZA 4235 C7618.2010 Técnicas de monitorización Web / | ZA 4235 T36.2008 Click : what millions of people are doing online and why it matters / |
"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity, the very ubiquity of search technology naturalizes it as utilitarian and transparent--an assumption that Hillis and Petit explode in this innovative study. Commercial search engines supply an infrastructure that impacts the way we locate, prioritize, classify, and archive information on the Web, and as these search functionalities continue to make their way into our lives through mobile, GPS-based platforms and personalized results, distinctions between the virtual and the real collapse. Google--a multibillion-dollar global corporation--holds the balance of power among search providers, and the biases and individuating tendencies of its search algorithm undeniably shape our collective experience of the internet and our assumptions about the location and value of information. Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. This comprehensive study of search technology's broader implications for knowledge production and social relations is an indispensable resource for students and scholars of Internet and new media studies, the digital humanities, and information technology. "-- Provided by publisher.
Incluye referencias bibliográficas (páginas 213-231) e índice.