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Branding the man : why men are the next frontier in fashion retail / by Bertrand Pellegrin.
Tipo de material:
TextoDetalles de publicación: New York, NY : Allworth Press, 2009, ©2009.Descripción: xxii, 201 páginas : ilustraciones, fotografías blanco y negro, gráficas ; 24 cmTipo de contenido: - texto
- sin medio
- volumen
- 9781581156638 (alk. paper)
- 1581156634 (alk. paper)
- HC 79.C6 P45.2009
Contenidos:
Who's the man? -- Whay the men's store must change? -- When retail is relevant -- Where the boys are -- Where men are king -- Creating the branded men's environment -- Retailers making their mark : who leads? who follows? -- Getting the goods : let the merchandise tell the story -- The power of retail design -- Using technology to enhance the men's retail experience -- Setting the stage : activating the store -- The store as town square : a toolbox for creating a customer community -- Customer service : a store's recipe for success -- The ten commandments of a great men's store -- Conclusion : branding the man : retailing's next frontier.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HC 79.C6 P45.2009 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA102017 | ||
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HC 79.C6 P45.2009 (Navegar estantería(Abre debajo)) | ej. 2 | Disponible | UIA102175 | ||
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HC 79.C6 P45.2009 (Navegar estantería(Abre debajo)) | ej. 3 | Disponible | UIA103439 |
Incluye referencias bibliográficas e índice.
Who's the man? -- Whay the men's store must change? -- When retail is relevant -- Where the boys are -- Where men are king -- Creating the branded men's environment -- Retailers making their mark : who leads? who follows? -- Getting the goods : let the merchandise tell the story -- The power of retail design -- Using technology to enhance the men's retail experience -- Setting the stage : activating the store -- The store as town square : a toolbox for creating a customer community -- Customer service : a store's recipe for success -- The ten commandments of a great men's store -- Conclusion : branding the man : retailing's next frontier.
