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Branding the man : why men are the next frontier in fashion retail / by Bertrand Pellegrin.

Por: Tipo de material: TextoTextoDetalles de publicación: New York, NY : Allworth Press, 2009, ©2009.Descripción: xxii, 201 páginas : ilustraciones, fotografías blanco y negro, gráficas ; 24 cmTipo de contenido:
  • texto
Tipo de medio:
  • sin medio
Tipo de soporte:
  • volumen
ISBN:
  • 9781581156638 (alk. paper)
  • 1581156634 (alk. paper)
Tema(s): Clasificación LoC:
  • HC 79.C6 P45.2009
Contenidos:
Who's the man? -- Whay the men's store must change? -- When retail is relevant -- Where the boys are -- Where men are king -- Creating the branded men's environment -- Retailers making their mark : who leads? who follows? -- Getting the goods : let the merchandise tell the story -- The power of retail design -- Using technology to enhance the men's retail experience -- Setting the stage : activating the store -- The store as town square : a toolbox for creating a customer community -- Customer service : a store's recipe for success -- The ten commandments of a great men's store -- Conclusion : branding the man : retailing's next frontier.
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Existencias
Tipo de ítem Biblioteca actual Colección Signatura topográfica Copia número Estado Fecha de vencimiento Código de barras
Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General HC 79.C6 P45.2009 (Navegar estantería(Abre debajo)) ej. 1 Disponible UIA102017
Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General HC 79.C6 P45.2009 (Navegar estantería(Abre debajo)) ej. 2 Disponible UIA102175
Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General HC 79.C6 P45.2009 (Navegar estantería(Abre debajo)) ej. 3 Disponible UIA103439

Incluye referencias bibliográficas e índice.

Who's the man? -- Whay the men's store must change? -- When retail is relevant -- Where the boys are -- Where men are king -- Creating the branded men's environment -- Retailers making their mark : who leads? who follows? -- Getting the goods : let the merchandise tell the story -- The power of retail design -- Using technology to enhance the men's retail experience -- Setting the stage : activating the store -- The store as town square : a toolbox for creating a customer community -- Customer service : a store's recipe for success -- The ten commandments of a great men's store -- Conclusion : branding the man : retailing's next frontier.