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Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett.

Por: Tipo de material: TextoTextoDetalles de publicación: New York : McGraw-Hill, 2005, ©2005.Descripción: xxiv, 261 páginas : ilustraciones ; 23 cmTipo de contenido:
  • texto
Tipo de medio:
  • sin medio
Tipo de soporte:
  • volumen
ISBN:
  • 0071441883
  • 9780071441889
Tema(s): Clasificación LoC:
  • HF 5415.32 S75.2005
Contenidos:
Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.
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Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General HF 5415.32 S75.2005 (Navegar estantería(Abre debajo)) ej. 1 Disponible UIA118991

Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.