Marketing your library's electronic resources : a how-to-do-it manual / Marie R. Kennedy, Cheryl LaGuardia.
Tipo de material:
TextoSeries How-to-do-it manuals. Manual for librariansEditor: Chicago : Neal-Schuman, an imprint of the American Library Association, 2013Fecha de copyright: ©2013Descripción: 177 páginas : ilustraciones ; 28 cmTipo de contenido: - texto
- sin medio
- volumen
- 9781555708894 (paper)
- 9781555709204 (PDF)
- 9781555709211 (e-pub)
- 9781555709228 (Kindle)
- Libraries -- Special collections -- Electronic information resources
- Bibliotecas - -- Colecciones especiales - -- Recursos de información electrónicos
- Libraries -- Marketing
- Bibliotecas - -- Mercadotecnia
- Electronic information resources -- Marketing
- Recursos de información electrónicos - -- Mercadotecnia
- Libraries -- United States -- Marketing -- Case studies
- Bibliotecas - -- Estados Unidos - -- Mercadotecnia - -- Estudio de casos
- Z 692.C65 K46.2013
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | Z 692.C65 K46.2013 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA113839 |
Navegando Biblioteca Francisco Xavier Clavigero estanterías, Ubicación en estantería: Acervo, Colección: Acervo General Cerrar el navegador de estanterías (Oculta el navegador de estanterías)
| Z 692.C65 A76.2000 Digital libraries / | Z 692.C65 H348.2007 Handbook of electronic and digital acquisitions / | Z 692.C65 H35.1999 Inventing the future : information services for a new millennium / | Z 692.C65 K46.2013 Marketing your library's electronic resources : a how-to-do-it manual / | Z 692.C65 K68.2000 Building electronic library collections : the essential guide to selection criteria and core subject collections / | Z 692.C65 L47.1997 Practical digital libraries : books, bytes, and bucks / | Z 692.C65 R47.2001 Research collections and digital information / |
Incluye referencias bibliográficas e índice.
Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.
