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Today's public relations : an introduction / by Robert L. Heath, W. Timothy Coombs.
Tipo de material:
TextoEditor: Thousand Oaks, Calif. : SAGE Publications, [2006]Fecha de copyright: ©2006Descripción: xix, 539 páginas : ilustraciones ; 25 cmTipo de contenido: - texto
- sin medio
- volumen
- 1412926351 (pbk. : alk. paper)
- HM 1221 H43.2006
Contenidos:
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HM 1221 H43.2006 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA116150 |
Incluye referencias bibliográficas e índice.
Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace.
