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Marketing theory : foundations, controversy, strategy, resource-advantage theory / Shelby D. Hunt.
Tipo de material:
TextoEditor: Armonk, N.Y. : M.E. Sharpe, [2010]Fecha de copyright: ©2010Descripción: xvii, 490 páginas : ilustraciones ; 27 cmTipo de contenido: - texto
- sin medio
- volumen
- 9780765623638 (cloth : alk. paper)
- 0765623633 (cloth : alk. paper)
- HF 5415 H869.2010
Contenidos:
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415 H869.2010 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA116472 |
Incluye referencias bibliográficas e índice.
On the marketing discipline -- On the morphology of explanation -- Explanation : issues and aspects -- On the morphology of scientific laws -- Scientific laws : issues and aspects -- On the morphology of theory -- Theory : issues and aspects -- On scientific realism and marketing research -- On science/nonscience, qualitative methods, and marketing research -- On truth and marketing research -- On objectivity and marketing research -- On the resource-advantage (R-A) theory of competition -- Competition theory, Alderson's market processes theory, and R-A theory -- Strategy and R-A theory.
