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Advertising / Tony Yeshin.
Tipo de material:
TextoDetalles de publicación: Advertising, Gran Bretaña : Cengage Learning EMEA, 2011Descripción: xxvii, 465 páginas : ilustraciones ; 26 cmTipo de contenido: - texto
- sin medio
- volumen
- HF 5823 Y476.2011
Contenidos:
Ch. 1. The advertising context -- Ch. 2. The theoretical background to advertising : how advertising works -- Ch. 3. The importance of integrated marketing communications (IMC) -- Ch. 4. The importance of branding and the advertising contribution -- Ch. 5. Agency structures and the client/agency relationship -- Ch. 6. Analysing the advertising audience -- Ch. 7. The roles of segmentation, targeting and positioning -- Ch. 8. The contribution of market research -- Ch. 9. Defining advertising objectives and strategy -- Ch. 10. Creative strategy and tactics -- Ch. 11. Media planning, objectives and strategy -- Ch. 12. Other areas of advertising -- Ch. 13. The development of international advertising.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5823 Y476.2011 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA118402 | ||
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5823 Y476.2011 (Navegar estantería(Abre debajo)) | ej. 2 | Disponible | UIA118401 |
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| HF 5823 W7.1977 Advertising / | HF 5823 W7.1977 Advertising / | HF 5823 Y476.2011 Advertising / | HF 5823 Y476.2011 Advertising / | HF 5823 Y6818.1980 Cómo hacerse publicitario / | HF 5824 G37 The Advertising agency business / | HF 5825 B55.2006 The copywriter's handbook : a step-by-step guide to writing copy that sells / |
Ch. 1. The advertising context -- Ch. 2. The theoretical background to advertising : how advertising works -- Ch. 3. The importance of integrated marketing communications (IMC) -- Ch. 4. The importance of branding and the advertising contribution -- Ch. 5. Agency structures and the client/agency relationship -- Ch. 6. Analysing the advertising audience -- Ch. 7. The roles of segmentation, targeting and positioning -- Ch. 8. The contribution of market research -- Ch. 9. Defining advertising objectives and strategy -- Ch. 10. Creative strategy and tactics -- Ch. 11. Media planning, objectives and strategy -- Ch. 12. Other areas of advertising -- Ch. 13. The development of international advertising.
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