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Brand relevance : making competitors irrelevant / David A. Aaker.
Tipo de material: TextoSeries Jossey-Bass business & management seriesEditor: San Francisco, CA : Jossey-Bass, 2011Edición: First editionDescripción: xvi, 381 páginas : ilustraciones ; 24 cmTipo de contenido:- texto
- sin medio
- volumen
- 9780470613580
- 0470613580
- HD 69.B7 A254.2011
Contenidos:
Winning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization.
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HD 69.B7 A254.2011 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA121622 |
Winning the brand relevance battle -- Understanding brand relevance: categorizing, framing, consideration, and measurement -- Changing the retail landscape -- Market dynamics in the automobile industry -- The food industry adapts -- Finding new concepts -- Evaluation -- Defining and managing the category or subcategory -- Creating barriers: sustaining the differentiation -- Gaining and maintaining relevance in the face of market dynamics -- The innovative organization.
Incluye referencias bibliográficas e índice.