Cases in marketing management / edited by Kenneth E. Clow, Donald Baack.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- sin medio
- volumen
- 9781412996037
- 1412996031
- HF 5415.13 C33.2012
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415.13 C33.2012 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA139610 |
Incluye referencias bibliográficas.
Machine generated contents note: 1.The Nature of Marketing Management -- Chantale and Clinton Call for Service -- 2.Market Analysis -- Genicon: A Surgical Strike Into Emerging Markets -- HyundaiCard's Marketing Strategy -- TerraCycle, Inc. -- 3.Data Warehousing -- Air Miles Canada: Rebranding the Air Miles Reward Program -- Conroy's Acura: Customer Lifetime Value and Return on Marketing -- 4.Building a Customer-Oriented Marketing Department -- A Difficult Hiring Decision at Central Bank -- Boman Communications -- 5.Customer Acquisition Strategies and Tactics -- Ruth's Chris: The High Stakes of International Expansion -- The Ultimate Fighting Championships (UFC): The Evolution of a Sport -- Best Buy Inc. -- Dual Branding in China -- 6.Pricing -- Hanson Production: Pricing for Opening Day -- Sy.Med Development, Inc. -- Arvind Mills: Re-Evaluating Profitability -- 7.Advertising, Alternative and Direct Marketing -- La Hacienda del Sol -- Shoppers Stop -- Targeting the Young --