I is an other : the secret life of metaphor and how it shapes the way we see the world / James Geary.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- sin mediación
- volumen
- 9780061710292
- Secret life of metaphor and how it shapes the way we see the world [Parte del título]
- PE 1445.M4 G43.2012
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
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Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | PE 1445.M4 G43.2012 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA139332 |
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PE 1431 F35.2012 Good reasons with contemporary arguments / | PE 1431 G73.2014 They say / I say : the Moves that Matter in Academic Writing / | PE 1431 P53.2011 El hacer argumentativo / | PE 1445.M4 G43.2012 I is an other : the secret life of metaphor and how it shapes the way we see the world / | PE 1449 C76 Vocabulary 1000 / | PE 1449 D4.1974 Vocabulary development in the classroom / | PE 1449 G3 The complete word hunter / |
Incluye referencias bibliográficas (páginas 259-289) e índice.
Geary's adept explication of the metaphor's role in defining perceptions analyzes how metaphors are used in advertising, scientific discoveries, economics, and politics, as well as how metaphors play in conceptual comprehension and long-term memory.
Foreword : why I is an other -- Metaphor and thought : all shook up -- Metaphor and etymology : language is fossil poetry -- Metaphor and money : how high can a dead cat bounce? -- Metaphor and the mind : imagining an apple in someone's eye -- Metaphor and advertising : imaginary gardens with real toads in them -- Metaphor and the brain : bright sneezes and loud sunlight -- Metaphor and the body : anger is a heated fluid in a container -- Metaphor and politics : freedom fries and liberty cabbage -- Metaphor and pleasure : experience is a comb that nature gives to bald men -- Metaphor and children : how should one refer to the sky? -- Metaphor and science : the earth is like a rice pudding -- Metaphor and parables and proverbs : mighty darn good lies -- Metaphor and innovation : make it strange -- Metaphor and psychology : a little splash of color from my mother -- Backword : the logic of metaphor.