Vista normal
Vista MARC
What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn.
Tipo de material:
TextoEditor: San Francisco : Jossey-Bass, A Wiley Brand, 2014Fecha de copyright: ©2014Edición: First editionDescripción: vii, 262 páginas : ilustraciones ; 24 cmTipo de contenido: - texto
- sin mediación
- volumen
- 9781118611258
- HF 5415.1255 Y64.2014
Contenidos:
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
|---|---|---|---|---|---|---|---|---|
| Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415.1255 Y64.2014 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA165068 |
Incluye referencias bibliográficas e índice.
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
