Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
Tipo de material:![Texto](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- sin mediación
- volumen
- 9781259712364
- 1259712362
- 9781260152135
- 1260152138
- HF 5415 K47.2018
Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Copia número | Estado | Fecha de vencimiento | Código de barras | |
---|---|---|---|---|---|---|---|---|
Libros | Biblioteca Francisco Xavier Clavigero Acervo | Acervo General | HF 5415 K47.2018 (Navegar estantería(Abre debajo)) | ej. 1 | Disponible | UIA179389 |
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HF 5415 J634 The marketing process : an introduction / | HF 5415 K4418.2002 Marketing según Kellogg / | HF 5415 K443 La comercialización, estrategia y sus funciones / | HF 5415 K47.2018 Marketing : the core / | HF 5415 K4718.2009 Marketing / | HF 5415 K4718.2009 Marketing / | HF 5415 K4718.2009 Marketing / |
Incluye referencias bibliográficas e índice.
Initiating the marketing process -- Creating customer relationships and value through marketing -- Developing successful organizational and marketing strategies -- Appendix A: Building an effective marketing plan -- Understanding the marketing environment, ethical behavior, and social responsibility -- Understanding buyers and markets -- Understanding consumer behavior -- Understanding organizations as customers -- Understanding and reaching global consumers and markets -- Targeting marketing opportunities -- Marketing research: from customer insights to actions -- Market segmentation, targeting, and positioning -- Satisfying marketing opportunities -- Developing new products and services -- Managing successful products, services, and brands -- Pricing products and services -- Managing marketing channels and supply chains -- Retailing and wholesaling -- Integrated marketing communications and direct marketing -- Advertising, sales promotion, and public relations -- Using social media to connect with consumers -- Personal selling and sales management -- Implementing interactive and multichannel marketing -- Appendix B: Planning a career in marketing -- Glossary -- Name index -- Company/product index -- Subject index.