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Lesikar's business communication : connecting in a digital world / Kathryn Rentz, Paula Lentz.

Por: Colaborador(es): Tipo de material: TextoTextoEditor: New York, NY : McGraw-Hill/Irwin, 2014Edición: Thirteenth editionDescripción: xxxix, 679 páginas : ilustraciones ; 29 cmTipo de contenido:
  • texto
Tipo de medio:
  • sin medio
Tipo de soporte:
  • volumen
ISBN:
  • 9780073403212
  • 0073403210
Otro título:
  • Business communication [Parte del título]
  • Connecting in a digital world [Parte del título]
Tema(s): Clasificación LoC:
  • HF 5721 R46.2014
Contenidos:
Introduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index.
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Existencias
Tipo de ítem Biblioteca actual Colección Signatura topográfica Copia número Estado Fecha de vencimiento Código de barras
Libros Biblioteca Francisco Xavier Clavigero Acervo Acervo General HF 5721 L46.2014 (Navegar estantería(Abre debajo)) ej. 1 Disponible UIA131815

Incluye referencias bibliográficas e índice.

Introduction -- Understanding workplace communication -- Communicating across cultures -- Fundamentals of business writing -- Adapting your words to your readers -- Constructing clear sentences and paragraphs -- Writing for a positive effect -- Basic patterns of business messages -- Developing your writing process and choosing the best form -- Getting to the point in good-news and neutral messages -- Maintaining goodwill in bad-news messages -- Making your case with persuasive messages and proposals -- Conducting a winning job campaign -- Fundamentals of report writing -- Preparing informative and influential business reports -- Choosing the right type of report -- Conducting research for decision makers -- Using visuals to make your point -- Oral forms of business communication -- Communicating effectively in meetings and conversations -- Delivering oral reports and business speeches -- Elements of professionalism : technological proficiency and correctness -- Leveraging technology for better writing -- Conveying professionalism through correctness -- A Corrections for the self-administered diagnostic test of correctness -- B Physical presentation of letters, memos, and reports -- C General grading checklists: punctuation, grammar, numbers, spelling, proofreading technique, strategy, and formatting -- Special codes and checklists : messages and reports -- E documentation and the bibliography -- Photo credits -- Index.