TY  - BOOK
AU  - Topor, Robert S
AU  - Council for Advancement and Support of Education (E.U.A.)
TI  - Institutional image: how to define, improve, market it 
SN  - 0-89964-242-X
AV  - LB 2342.8 T668.1986
PY  - 1986///
CY  - Washington, D.C.
PB  - Council for Advancement and Support of Education
KW  - Universidades
KW  - Relaciones públicas -
KW  - Estados Unidos
KW  - Publicidad -
N1  - Incluye apéndices; Bibliografía: p. 63-66
ER  -