TY  - BOOK
AU  - Luther, William M
TI  - The Marketing plan: how to prepare and implement it 
SN  - 0-8144-7805-0
AV  - HF 5415 L83.1992
PY  - 1992///
CY  - New York, Mexico City
PB  - American Management Association
KW  - Mercadotecnia
N1  - Incluye índice
ER  -