TY - BOOK AU - Martins, Maria Cristina da Silva TI - Humor & eroticism in advertising SN - 1879691280 AV - HF 5822 M37.1995 PY - 1995/// CY - San Diego, Calif. PB - San Diego State University KW - Publicidad - KW - Aspectos psicológicos KW - Brasil N1 - "Oroginally presented as a thesis in the post-graduate program of the Department of Semiotics and Communication (Lúcia Santaella coordinator), Pontifical Catholic University, Sao Paulo" ER -