TY  - BOOK
AU  - Walker, Bruce J
TI  - Marketing channels and institutions: readings in distribution concepts and practices 
SN  - 0882440209
AV  - HF 5415.1 M37.1973
PY  - 1973///
CY  - Columbus, Ohio
PB  - Grid
KW  - Mercadotecnia
KW  - Canales
KW  - Comercio minorista
KW  - Comercio mayorista
N1  - Bibliografía: p. 425-438
ER  -