TY  - BOOK
AU  - Bauer, Raymond Augustine
AU  - Greyser, Stephen A
TI  - Advertising in America: the consumer view 
AV  - HF 5822 B35
PY  - 1968///
CY  - Boston
PB  - School of Business Administration Harvard
KW  - Publicidad -
KW  - Aspectos psicológicos
KW  - Consumidores
KW  - Estados Unidos
ER  -