TY  - BOOK
AU  - Robinson, Patrick J
AU  - Luck, David Johnston
TI  - Promotional decision making: practice and theory : a study in marketing management 
AV  - HF 5415.3 R62
PY  - 1964///
CY  - New York
PB  - McGraw-Hill
KW  - Mercado, Análisis del
ER  -