TY  - BOOK
AU  - Venkatesan, M
AU  - Holloway, Robert J
TI  - An introduction to marketing experimentation: methods, applications, and problems 
AV  - HF 5415.2 V45
PY  - 1971///
CY  - New York
PB  - Free Press
KW  - Investigación de mercado
ER  -