TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management: analysis, planning and control 
AV  - HF 5415.1 K6
PY  - 1967///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Mercadotecnia
KW  - Mercados
KW  - Análisis
ER  -