TY  - BOOK
AU  - Ewing, David W
TI  - Effective marketing action
AV  - HF 5415 E33.1958
PY  - 1958///
CY  - New York
PB  - Harper
KW  - Mercadotecnia
N1  - "A Special Project of the New York Chapter. American Marketing Association."; Incluye índice
ER  -