TY  - BOOK
AU  - Rewoldt, Stewart Henry
AU  - Scott, James Dacon
AU  - Warshaw, Martin R
TI  - Introduction to marketing management: text and cases 
AV  - HF 5415.15 R4
PY  - 1969///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - Mercadotecnia
KW  - Dirección
ER  -