TY  - BOOK
AU  - Mooij, Marieke K. de
TI  - Advertising worldwide: concepts, theories and practice of international, multinational and global advertising 
SN  - 0132885980
AV  - HF 5823 M48.1994
PY  - 1994///
CY  - New York
PB  - Prentice-Hall
KW  - Publicidad
ER  -