TY - BOOK AU - Savard, Réjean ED - IFLA Conference (63o : ED - International Federation of Library Associations and Institutions. TI - Adapting marketing to libraries in a changing and world-wide environment: section on management and marketing = SN - 3598218117 AV - Z 716.3 I34.1997 PY - 2000/// CY - München PB - K.G. Saur KW - Bibliotecas - KW - Relaciones públicas KW - Mercadotecnia N1 - "Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997." ER -