TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon
AU  - Berry,Michael J.A.
TI  - Mastering data mining: the art and science of customer relationship management 
SN  - 0471331236 (alk. paper)
AV  - HF 5415.125 B47.2000
U1  - 658.8/02 21
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Mercadotecnia
KW  - Procesamiento de datos
KW  - Data mining
KW  - Empresas comerciales
KW  - Redes de computadora -
KW  - Administración
N1  - Incluye índice; Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997
ER  -