TY  - BOOK
AU  - Hanan, Mack
TI  - The Critical partnership: standards of advertising agency selection and performance 
AV  - HF 6178 H35.1966
U1  - 659.112 
PY  - 1966///
CY  - [New York]
PB  - American Management Association
KW  - Agencias publicitarias
ER  -