TY  - BOOK
AU  - Market Research Council
AU  - Langhoff, Severin Peter
TI  - Models, measurement and marketing
AV  - HF 5415.2 M33
PY  - 1965///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Mercadotecnia
KW  - Investigación
KW  - Modelos matemáticos
N1  - "A special project of the Market Research Council."; Incluye bibliografía
ER  -