TY - BOOK AU - Newbold,Chris TI - The Media book SN - 0340740477 (hb) AV - P 90 M36624.2002 U1 - 302.2 21 PY - 2002/// CY - London, New York PB - Arnold, Oxford Univesity KW - Medios de comunicación masiva N1 - Incluye referencias e índice; Theory in media research; Oliver Boyd-Barrett --; Tools for studying the media; Hilde Van den Bulck --; Moving image; Chris Newbold --; Media industries; Roland Van Gompel, Hilde Van den Bulck, Daniël Biltereyst --; Analysis of popular culture; John Lough --; Representation, identity and the media; Alina Bernstein --; Advertising and marketing; Rachel Eyre, Michel Walrave --; Interactive electronic media; Gillian Youngs, Oliver Boyd-Barrett ER -