TY  - BOOK
AU  - Pride, William M
AU  - Ferrell, O. C
TI  - Understanding marketing: study guide for marketing : basic concepts and decisions 
SN  - 0-395-24756-X
AV  - HF 5415 P657
PY  - 1977///
CY  - Boston
PB  - Houghton Mifflin
KW  - Mercadotecnia
ER  -