TY  - BOOK
AU  - American Management Association
TI  - Marketing harnesses the computer
AV  - HF 5415 M299
PY  - 1967///
CY  - New York
PB  - American Management Association
KW  - Mercadotecnia
KW  - Procesamiento de datos
N1  - Contenido: The increasing role of computer programming in apparel marketing / by Irving Metz and Jack Landis -- Computers and pharmaceutical marketing / by E. R. Smyth -- Salesreporting systems / by William T. Cullen -- Using the computer for more effective sales force management / by John Lincoln -- Obtaining more effective distribution through computer usage / by Warren Jackson
ER  -