TY  - BOOK
AU  - Brenner, Henry
TI  - Marketing research pays off: forty case histories of profitable consumer and industrial marketing reserach 
AV  - HF 5415 B82m
PY  - 1955///
CY  - New York
PB  - Printer's Ink Books
KW  - Mercadotecnia
KW  - Investigación
KW  - Ventas
KW  - Mecanismo de la distribución
ER  -