TY  - BOOK
AU  - Beckman, Theodore N
AU  - Davison, William R
TI  - Marketing: by Theodor N. Beckman & William R. Davison
AV  - HF 5415 B423
PY  - 1972///
CY  - New York
PB  - The Ronald Press
KW  - Mercadotecnia
ER  -