TY  - BOOK
AU  - Kapferer, Jean-Noël
TI  - Strategic brand management: new approaches to creating and evaluating brand equity 
SN  - 0029170451 :
AV  - HD69.B7 K37 1994
U1  - 658.8/343 20
PY  - 1994///?], c1992
CY  - New York, Toronto
PB  - Free Press, Maxwell Macmillan Canada
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references (p. 309-319) and index
ER  -