TY  - BOOK
AU  - Foss,Bryan
AU  - Stone,Merlyn Clark
TI  - CRM in financial services: a practical guide to making customer relationship management work 
SN  - 0749436964
AV  - HG 173 F675.2002
PY  - 2002///
CY  - London, Milford, CT
PB  - Kogan Page
KW  - Industria de servicios financieros
KW  - Servicios al cliente
KW  - Financial services industry
KW  - Customer services
N1  - Incluye referencias bibliográficas e índice
ER  -