TY  - BOOK
AU  - Nagle,Thomas T.
AU  - Holden,Reed K.
TI  - The strategy and tactics of pricing: a guide to profitable decision making 
SN  - 013026248X
AV  - HF 5416.5 N34.2002
PY  - 2002///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Mercadotecnia
KW  - Toma de decisiones
ER  -