TY  - BOOK
AU  - Enis, Ben M
TI  - Marketing classics: a selection of influential articles 
SN  - 0-205-03796-8
AV  - HF 5415 E67
PY  - 1973///
CY  - Boston
PB  - Allyn & Bacon
KW  - Mercadotecnia
ER  -