TY  - BOOK
AU  - Mooij, Marieke K. de
TI  - Consumer behavior and culture: consequences for global marketing and advertising 
SN  - 0761926682 (hardcover)
AV  - HF 5415.32 M66.2004
U1  - 658.8/342 21
PY  - 2004///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Comportamiento del consumidor
KW  - Estudios interculturales
KW  - Consumidores
KW  - Psicología
KW  - Mercadotecnia
N1  - Incluye referencias bibliográficas e índice; Global consumers in a global village? --; Values and culture --; Convergence and divergence in consumer behavior --; Consumer : attributes --; Social processes --; Mental processes --; Consumer behavior domains --; Applications to global marketing and advertising
ER  -