TY  - BOOK
AU  - Birn,Robin
ED  - Market Research Society.
TI  - The international handbook of market research techniques
SN  - 0749438657
AV  - HF 5415.2 H284.2004
U1  - 658.83 21
PY  - 2004///, 2002
CY  - London
PB  - Kogan Page in association with MRS
KW  - Mercadotecnia
KW  - Investigación -
KW  - Metodología
N1  - This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques; Incluye referencias bibliográficas e índice
ER  -