TY  - BOOK
AU  - Mentzer,John T.
AU  - Moon,Mark A.
TI  - Sales forecasting management: a demand management approach 
SN  - 1412905710 (pbk.)
AV  - HF 5415.2 M393.2005
U1  - 658.8/18 22
PY  - 2005///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Pronóstico de ventas -
KW  - Administración
KW  - Investigación de mercado
N1  - Incluye referencias (p. 331-335) e índice; Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems
ER  -