TY  - BOOK
AU  - Schein,Edgar H.
TI  - The corporate culture survival guide: sense and nonsense about culture change 
SN  - 0787946990
AV  - HD 58.7 S3217.1999
U1  - 658.4/06 21
PY  - 1999///,
CY  - San Francisco
PB  - Jossey-Bass
KW  - Cultura corporativa
KW  - Cultura
KW  - Conducta organizacional
N1  - "A Warren Bennis book"--P. [vii]; Incluye referencias bibliogrâaficas (p. 193-194) e índice; Why does corporate culture matter? -- What is corporate culture anyway? -- What is corporate culture built on? -- So, how can you assess your corporate culture? -- Culture creation, evolution, and change in start-up companies -- Transformative change: unlearning and relearning culture -- Corporate culture dynamics in the mature company -- When cultures meet: acquisitions, mergers, joint ventures, and other blended organizations -- Cultural realities for the serious culture leader
ER  -