TY  - BOOK
AU  - Sheehan,Kim Bartel
TI  - Controversies in contemporary advertising
SN  - 0761926356 (pbk.)
AV  - HF 5823 S4854.2004
PY  - 2004///
CY  - Thousand Oaks
PB  - Sage Publications
KW  - Advertising
KW  - Publicidad
N1  - Incluye referencias bibliográficas (p. 297-320) e índice; Advertising, its supporters, and its critics -- Are goods bad? Living in a consumer culture -- The Chinese Wall: advertising and mass media -- Checks and balances: government and self-regulation of advertising -- Beyond subliminal: the pervasiveness of persuasion -- Advertising choices: influences of stereotypes and taste stereotypes in advertising -- Cats and dogs on Venus and Mars: gender and advertising -- The melting pot? Advertising portrayals of Asians, African Americans, and Hispanics -- Older and better? Elders and advertising -- Getting older younger: children and advertising --The vice squad: advertising controversial products -- Two of a kind? Tobacco and alcohol advertising -- Doctor's orders: advertising prescription drugs -- We the people: political advertising -- Really good goods? Socially responsible advertising -- The bleeding edge: online advertising -- Advertising: agencies, values, and the commons' dilemma
ER  -