TY  - BOOK
AU  - Travis,Daryl
TI  - Emotional branding: how successful brands gain the irrational edge 
SN  - 076152911X
AV  - HD 69.B7 T69.2000
U1  - 658.8/343 21
PY  - 2000///
CY  - New York
PB  - Crown Business
KW  - Business names
KW  - Psychological aspects
KW  - Nombres comerciales -
KW  - Aspectos psicológicos
N1  - Incluye referencias bibliográficas (p. 283-29) e índice; Feelings, brands ... and profits -- What brands are and why they matter -- Brand building: foundations -- Building brands with meaning -- Brand building in the digital era -- Brand building: key elements -- Managing your brand -- Branding beyond the obvious
UR  - http://www.loc.gov/catdir/bios/random051/00057436.html
UR  - http://www.loc.gov/catdir/description/random0414/00057436.html
UR  - http://www.loc.gov/catdir/toc/random041/00057436.html
ER  -